Truthfully, the majority of what I have learned about running a business comes from my background working in the restaurant and bar industry - not from anything that I learned in school.
That being said, I did have to go to school to get my Doctorate in Physical Therapy in order to learn the backbone of my didactic knowledge because there is no substitute for that education, but I learned how to run a successful business and how to connect with clients on an interpersonal level from my years spent waiting tables and bartending.
I got my first job as a food runner and milkshake maker in high school. I walked into the restaurant with zero experience, but I got hired by the owner on the spot because of my smile. He told me that I could learn the rest, but that “you can’t teach personality.”
I have carried that mantra with me ever since.
I climbed the ranks from food runner, to cashier, to waitress and then to manager. I took my first management position at 18 years old and I got a crash course in how to run a business. I learned how to create a budget, balance the books, keep overhead costs low, manage a staff and a whole host of other valuable lessons.
Through this process I also also learned that I much preferred waiting tables to managing the restaurant, and I went back to waitressing after a few years of management experience under my belt. I then transitioned to bartending when I turned 21.
It was behind the bar at The Endless Summer in the Santa Barbara Harbor that I learned how to be successful in the service industry. The lessons that I learned and the relationships that I built in that place were irreplaceable.
I built my network of regulars by learning their favorite drink, which barstool they liked best, who their favorite sports team was, what they did for a living, who their family and friends were, their hobbies, etc.
The most fundamental lesson that I learned was that people want to be valued for who they are, not what they do, and that the smallest things often have the biggest impact.
My coworkers and my regulars became my family. To this day, I am still on a text thread with the guys that I worked with behind the bar and whenever I am back in SB I go visit one of my buddies at the bar that he works at now. We shoot the shit and reminisce on the “good ol’ days” and I feel like I never left.
I no longer work in a traditional bar setting, but I still bartend events for my friend, Ivo’s, company called Flair Project. We worked at neighboring bars in SB and much of his business was drawn up on napkins after his shift while sipping on a Stella at my bar. Similar to me, he built his business from the ground up. It started out as me and two guys in a pick up truck, and now he has expanded into high end events all over Southern California.
I’m super proud of what he built, and my roots are behind the bar so I still really enjoy working events for him along side of my PT job.
The remaining of my business connections are through my own athletics background - my first lawyer, financial advisor and all of the work spaces that I have rented thus far have all been though volleyball connections. I even got my job at the Endless Summer Bar because the owner was my basketball coach when I was 5 years old and I played on the same team as his daughter throughout high school.
Your network is your biggest asset and those connections are best made through genuine relationships.
“You can’t teach personality.” You are your brand, and your business is an expression of how you want to share your talents to positively impact this world.
Dare to be different. Embrace your background and past experiences (even if they don’t fit a traditional mold), and most importantly stay true to yourself and your people.
Cheers,
Lisa